OUR STORY

Following the Second World War and later the civil war in China, our founder, Mr. William Cheng, came to Hong Kong in 1950. Equipped with outstanding bespoke skills, he re-established himself as a small independent entrepreneur in the tailoring industry in 1958 serving both business associates and tourists (who came by ship). With the unexpected decease of Mr. William Cheng in 1982, the business was handed over to Mr. Sandy Cheng, his son, and hence renamed William Cheng & Son.

Since taking over, Sandy has devoted himself to learning the trade and to further strengthening the relationship with customers. Following in the footsteps of his father, he continued the excellent service by offering a large variety of fabrics, skillful measurements, advice on styles and cutting and an around-the-clock service to customers. Superior and stable product quality, reasonable pricing, meticulousness in providing for the needs of customers and efficient operations are all fundamental concepts in running this Company. In addition, he refused to advertise yet has created a trusting clientele for the company that thrives through word of mouth endorsements. As a result, the number of customers has increased tremendously over the years. The Company has successfully survived the global financial crisis and the disaster of SARS in Hong Kong. Today a significant number of our customers are business associates and, of the others, some are now the third generation of original customers.

Since the early days, the Company has grown and has developed multi-dimensional sales channels. More than ten years ago, Sandy established the "Trip Order Channel" in various countries. Starting from 2007, the Company evolved from a family business into an "Enterprise" through an expansion of professional staff and production facilities. Since then, many entities have become our agents, taking orders all over the world. Mail order was originally a service to complement shop orders, in order to facilitate overseas customers. Following technological advancement and changes in buying habits, this channel has become more and more popular and the Company decided to move one step further by creating an "Online Channel" in 2014. In future, this latest channel is expected to enhance the autonomy of customer services and to provide a more convenient channel for placing orders. Notwithstanding the technological and societal changes, the Company will always maintain the tradition of serving customers professionally and in the utmost good faith.

公司歷史

在經歷第二次世界大戰和中國本身的內戰後,我們公司的創辦人William鄭先生於1950年從國內抵達香港。擁有卓越的洋服縫製技術,鄭先生在香港輾轉从事一段時間後,在1958年開立了本身的洋服店,主要的客戶為乘船到港的旅客以及本土的商人,洋服店的業務自此蒸蒸日上。鄭先生不幸於1982年突然辭世,業務交由鄭先生的兒子Sandy接管,公司正式更名為William Cheng & Son。

Sandy在接手後專心一意學習洋服技術,並努力加強與客戶溝通和了解他們的需要。承傳了父親的經營概念,Sandy繼續透過提供多樣化的布料、精湛的量身技術、針對款式和剪裁為顧客提供意見以及優質服務。此外,他拒絕廣告宣傳並銳意為公司建立一個誠信形象,以卓越和穩定的產品質量、合理的價格、細心回應客戶要求、高效率的營運等作為公司經營的基本概念。公司的客戶量按年遞增,渡過了全球的金融風暴和非典疫情帶來的重創。今天我們的客戶主要是通過口碑來光顧,很大部分是商界中互相傳達,亦有部分客戶是家族成員的第三代。

十多年前,Sandy在不同國家建立了出差銷售模式。公司亦從2007年開始逐步由家族式經營轉變為企業式管理,大量增加了專業員工和生產設施,自此公司開始招納代理,在全球進行銷售。郵購模式原本是店鋪銷售的輔助服務,以便海外客戶進行訂購,隨著科技進步和購買習慣的改變,郵購模式變得越來越普及,公司遂決定更進一步在2014年建立網上銷售模式。公司期望此模式在未來可加強對客戶的服務和提供一個更便捷的訂購方式。但無論科技和社會的變遷有多大,我們公司會竭力保留一貫以客為尊、誠信待人的傳統。